The origin
Traditional Chinese Medicine (TCM) has been around for well over 2000 years. The term, coined by the West, encompasses a wide variety of healing methods, including acupuncture and nutritional therapy. The extract from annual mugwort, which helps against malaria and was developed by the Chinese pharmacologist Tu Youyou (Nobel Prize 2015), also comes from TCM. Western and Eastern medicine are now increasingly going hand in hand. Bioloving uses these synergies of innovation and tradition with a wide range of solutions for a healthy, sustainable lifestyle in combination with active prevention.
The core
At the heart of TCM is the life energy Qi. This must be kept in balance. Based on the Yin-Yang theory and the teaching of the five elements, steps are derived to be able to react appropriately to changes and influences in everyday life. Because our life and therefore our strength is in a constant state of change.
While Yin has feminine connotations, Yang stands for masculine. Although they are considered opposites, together they form the basic energy and can dynamically merge into one another. Both are assigned fixed functions, such as moist and cold (Yin) or dry and warm (Yang).
The 5-element model, which was developed a little later, also assumes that everything in the world is based on the basic elements wood, fire, earth, metal and water. They are interdependent and are assigned to organs and emotions, for example. If something is missing or there is an excess of it, the body and soul demand balance.
Bioloving adaptation
Both concepts, yin-yang and the elements, merge within the framework of TCM. In combination with patented technologies that ensure easy absorption at the site of action in the body (keyword: bioavailability), the Bioloving brand creates sustainable nutritional supplements that are intended to bring the body into harmony. To make orientation easier and in line with the TCM pillars, the individual products are specially labelled. This makes it clear from the outside what function they are assigned to.
Example LiquidVitamin D3
Under the motto "Let the sunshine in", the fat-soluble vitamin is assigned to the "Immune Line". This stands for the element metal. It symbolizes protection, flexibility and transformation. The meaning level is "prevention", the corresponding packaging color is white. The lettering in silver refers to yin power. Among other things, it stands for relaxation and regeneration and is therefore an important prerequisite for a strong immune system.
This approach allows all users a straightforward overview of the entire portfolio and illustrates that all divisions are interconnected and complementary.